by Jeff Irvine | Nov 23, 2021 | ADVERTISING
When people think of an item or service, your goal as a business owner is for their minds to go right to your brand. There is great power in brand awareness. People go to the brands they are familiar with, even if there are more inexpensive options. You can create...
by Jeff Irvine | Nov 9, 2021 | MARKETING
Everyone goes into business hoping to succeed, to make a profit, and build wealth. No one goes into business hoping for growth to stagnate, or worse, die off. Sometimes things happen though. The economy shifts, markets change, and consumer priorities are altered....
by Jeff Irvine | Nov 9, 2021 | BUSINESS
There is no short discussion about company culture, and for good reason. Company culture is such an essential part of what makes certain businesses thrive, and others to fail, so it requires a lot of deep thought and intentional action. Building an effective company...
by Jeff Irvine | Nov 2, 2021 | MARKETING
If you are a small business owner or entrepreneur that is trying to supercharge your marketing campaigns, you’ve come to the right place. There are many ways to improve your marketing, and they don’t always involve reinventing your whole approach. Here are a couple of...
by Jeff Irvine | Oct 25, 2021 | BUSINESS
When you are doing the work to run a business, you will sometimes need to change your strategies and try something new. But it can be hard to know if the new things you’re trying are actually helping your business. IF you can figure out how to evaluate your business...
by Jeff Irvine | Oct 4, 2021 | ADVERTISING
There’s a lot of attention that gets given to social media marketing these days. There’s a good reason for it. Literally billions of people use social media, making it a pretty tough medium to ignore. It’s not the only effective advertising medium out there though,...
by Jeff Irvine | Oct 1, 2021 | MARKETING
Businesses small and large face marketing challenges that will inevitably require strategic planning. Common challenges facing small businesses include creating a marketing plan, selling a brand new product, and retaining customers. But not every business leader is a...
by Jeff Irvine | Sep 28, 2021 | SEO
Online databases are an incredible resource with little to no monetary investment costs. However, just like a business requires a time investment, so does your SEO. Search engine optimization focuses on making your site more available to customers. Enhance your SEO by...
by jeff | Sep 14, 2021 | ADVERTISING
We’re going to talk about a personal experience and why I would never use Facebook Pay, just in case my account was ever hacked. WHAT IS HAPPENED Someone close to me recently had their Facebook account hacked. Email and phone number changed. The account was...
by Jeff Irvine | Sep 8, 2021 | BRANDING
Branding is an essential part of running any business, but it often doesn’t get talked about in relation to your office in particular. However, this kind of office branding can help you to create a stronger sense of connection with employees and grow your team with a...
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