Whу Internet Marketing Works for Selling Products Yоu mіght аѕk уоurѕеlf thеѕе quеѕtіоnѕ. Whу dоеѕ іntеrnеt marketing wоrk? Whу is online mаrkеtіng аѕ рорulаr as food dеlіvеrу? аnd What mаkеѕ іntеrnеt marketing attractive? Ovеr thе уеаrѕ іntеrnеt mаrkеtіng hаѕ truly...
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Whу Internet Marketing Works Yоu mіght аѕk уоurѕеlf thеѕе quеѕtіоnѕ. Whу dоеѕ іntеrnеt marketing wоrk? Whу is online mаrkеtіng more popular than traditional advertising? аnd What mаkеѕ іntеrnеt marketing attractive? Ovеr thе уеаrѕ іntеrnеt mаrkеtіng hаѕ truly bесоmе a...
Why Social Media Should Be Part of Your Advertising Strategy in 2018
Why You Should Start Advertising on Social Media in 2018 Social media is one of the most dominant platforms in the world today. According to Statistica: The Statistics Portal, 81 percent of U.S. citizens have a social media profile. That’s 261.71 million Americans....
SEO Predictions in 2018, What’s New and What To Keep Your Eye On For SEO in 2018
What is New for SEO in 2018? SEO is a fast-changing technology. As we enter 2018 (with renewed hope and vigor, of course), there are several existing and emerging SEO trends that we need to watch out for. Some trends that started a year ago are likely to come into...
A Beginner’s Guide to Building SEO Backlinks the Right Way
Link Building Is Still Important If You Want Top Placement Many business owners can relate to the challenges that come with trying to grow a business. These individuals have to keep up with daily operations while also serving as sales reps to guarantee that the...
Where Is Google Local Search Heading?
What's Happening With Google's Local Search? Do I Have To Pay For It? Google's Local Search or map listings as some refer to it is inevitably going to change. We've seen the evolution of local search fluctuate from 7+ to 5 to 3 results shown on the first page of...
InnoVision Opens 2nd Office Location
Now Serving all of Sacramento! Located in downtown on the 700 block of K Street of Sacramento, InnoVision has officially opened our newest location. At InnoVision we strive to provide the best possible customer service, the Sacramento location will allow us to meet...
CRO For Websites…What Is It?
First we need to define what CRO is as it pertains to website design & development. CRO or Conversion Rate Optimization is the process of systematically designing and developing a website that will convert more visitors into leads. The correct design and structure...
New Build or Facelift with WordPress Website
Should you rebuild or revamp your website? This is a question that most businesses face often. While we suggest changing your website every two years, we know more often than not it's every 4-6 years. When that time comes though, do you really need to have a complete...
Where Should You Advertise If You’re A Local Business?
What are the best advertising solutions for a local business This is a question we get approached with often, where should I spend my marketing budget? Unfortunately without knowing the backstory, it is very hard for us to give a business owner advice. Two vital...
Why Is Spam Traffic Such As Social-Share-Buttons Showing Up In Your Google Analytics?
Spam Traffic from Social-Share-Buttons, Floating-Share-Buttons, Social-Buttons and more. If you pay close attention to your Google Analytics you've probably noticed that you referral traffic looks impressive. If you take a closer look you'll notice referring websites...
Is Yelp Important? Should You Pay Attention To Your Yelp Page?
How important is Yelp? One word, "Very". Regardless of your views on Yelp either professionally or personally...Yelp is here to stay, their mystified review filtering process and all. Yelp, If not the top, one of the most important review sites for any business in any...
Google SERP Changes, Updates Local Search Results
Google updates local search results for desktop and mobile searches. This week Google quietly rolled out an update to how their SERP (search engine results page) displays. What does this mean for local businesses? This will benefit some business more than others. If...
Google Panda Update 4.2 Just Released
Google announces a refresh to Google Panda on July 18, 2015 This latest update marks the 28th official update to Google Panda since its original release in February of 2011 and the first one since September 2014. With the release of Google Panda 4.2, you probably...
Content Writing For SEO In 2015
How Times Have Changed For SEO Content Writing Content writing techniques continue to evolve as quickly as Google updates their algorithm. Is content writing important for placement on the search engines? Yes, more now than ever before. If you are a involved in the...
Must Have Website Elements For A Small Business
Essential items your website should have in 2015. When it comes to your website, often times the simplest items are often overlooked. Here are 10 must have items for a local business website. Let's face it, there are more than 10 must have items for a small business...
Should You Continue To Invest In The Yellow Pages?
A question every local business owner asks themselves each year...Should I continue to invest in the Yellow Pages? Short answer yes, but let me explain. There are a lot of marketing and advertising companies that may disagree but there is still value in the yellow...
Does Your Business Need SEO? What Should You Do…
Does your business really need SEO? Where should you invest your marketing dollars? This is a question that every local business owner asks themselves. 5 years ago, SEO was just an afterthought. Business owners weren't entirely convinced that SEO or working with a SEO...
Google Plus Local Listing Issues…Even Google Makes Mistakes
Having Google Plus Local Listing Issues? Just because you're having Google Plus Local listing issues, don't immediately assume you're to blame. Our first suggestion is to read through the Google Plus guidelines (Google Places Quality Guidelines), if you've identified...
SonomaCountyGolf.com’s 1st Annual Chip in For Charity Golf Tournament
SonomaCountyGolf.com's 1st Annual Chip in For Charity Golf Tournament, Sonoma County CA. InnoVision is proud to be a main sponsor at SonomaCountyGolf.com's first annual golf tournament in Petaluma, CA. SonomaCountyGolf.com's recently re-launched their new website, a...
SEO – Is Link Building Dead?
Is link building dead? A question I'm asked to answer on average, once per week. Short answer is no. Link building is not dead, it's only changed. Google's algorithm still relies heavily on links as one of its SEO ranking factors. As an SEO Company, it's...
Google Launches Google My Business
Google Launches New Feature For Local Business Owners If you're a SMB, more than likely you've heard of Google Business Listings. Their business listings just like every other technology has evolved over the years; in not only the features and offerings but also the...
Google Rolls Out Panda 4.0 Update
Google Rolls Out Major Update To Panda Algorithm Matt Cutts, head of Google's Webspam team announced on Twitter that Google has released Panda 4.0. Google's Panda algorithm was designed to target poor quality content websites and prevent them from displaying in...
Why InnoVision Chooses To Build Responsive Websites Over Mobile Websites
One Website. Any Device. Why we choose to build responsive websites over mobile websites. The debate has and continues to go on about whether to program responsive or build a mobile website. As a leading web development firm that continues to evolve and develop...
Social Media vs Social Networking
Social Media vs Social Networking - There Is A Difference Yes, there is a difference between social media and social networking. Both are very effective uses when pursuing internet marketing. Unless you have been living under rock, you've certainly heard of social...
More Customer Reviews – Why Customer Reviews Are So Important
Why You Want More Customer Reviews If your business provides a product or service, acquiring more reviews should be a top priority. Reviews from your customers are important...really important, they can make or break a company in today's world. Your personal feelings...
Marketing & Advertising, What Should You Invest In?
When it comes to marketing, where should you spend your time, energy & money? As we come to the end of the fourth quarter and into the first of the 2014, you should already be planning your marketing for the year. Your budget should be set and have a put...
The Pitfalls of Hiring a Website Development & Online Marketing Company; as told by a small business owner
A Small Businesses Owners Struggle To Find The Right Web Development Company & Why They Chose InnoVision It is our hope with this letter, to document and describe the extremely challenging times our company has endured trying to find a reputable website and...
Mobile Website Design | Responsive Web Design
Mobile Website Design by Santa Rosa Agency InnoVision Mobile website design has been a hot topic for years now, alone in Santa Rosa (where we're based), you'll find many different opinions as to what you should do when it comes to mobile website design. In years past...
How To Delete More Than 50 Emails In Gmail At One Time
Deleting more than 50 emails in Gmail made easy If you use Gmail, I'm sure you've had this issue. Deleting more than 50 emails at one time from your gmail inbox. As you can imagine, if you're not religious about deleting emails or filing them into multiple folder, you...
Google or Yelp? Where To Send Your Customer Reviews
Customer Reviews, we all know they are important but where should I focus my energy? In survey completed by Dimensional Research 90% of respondents confirmed that they read online reviews and positive reviews influenced their buying decision. In the same survey, 86%...
Google Analytics – Features You May Not Be Aware Of
If you use Google Analytics you've noticed there is a lot of data to mine through. More often than not you spend that majority of your time looking at the interesting things either weekly or monthly. You may look at data such as visits, time on site, traffic...
What Is The Best Time to Post to Facebook, What to Know…
What is the best time to post to Facebook? This is probably one of the most common questions in our industry, "When is the best time to post to Facebook?" Up until now there hasn't been a true way to identify the correct time unless you spend many hours...
Call To Action, What is it & What does it mean?
If you've developed a website or advertised in the last decade you've probably heard the term "Call-To-Action", but really what does it mean? We're here to tell you and explain the purpose, importance and need for a call to action not only on your website but in your...
InnoVision Joins Google Through Google Engage Agency Program
Google has accepted InnoVision Biz as a partner in their Google Engage Agency program. What is Google Engage? Google Engage is a partner program that Google developed for internet marketing companies and ad agencies. This program allows agencies such as InnoVision Biz...
Local Search Factors, what you can do to help your placement on search engines
Local Search Engine Optimization has been around for a number of years but continued to become harder and harder for businesses to compete and maintain the presence without hiring a local search company with the expertise of local SEO factors. With the algorithm...