by Jeff Irvine | Sep 18, 2019 | BRANDING
Is direct mail marketing really a thing of the past? Data and plenty of successful campaigns seem to indicate that it is not. Unlike its online alternative over email, direct mail marketing is the act of providing physical advertising to potential customers via their...
by Jeff Irvine | Sep 11, 2019 | FACEBOOK ADS
Fortunately for us, that platform does actually exist. Facebook advertising has quickly become the go-to for marketing campaigns. Not only does it offer a more direct approach to selling, but it comes at an astonishing lower cost than traditional television or radio...
by Jeff Irvine | Aug 9, 2019 | BRANDING
Utilize Local SEO Getting your website noticed by your local customers depends on using the right localized word combinations. However, nowadays, the success of your website’s local SEO also depends on factors, like online reviews of your business, local content, the...
by Jeff Irvine | Jun 18, 2019 | BUSINESS
Decreased Production When a marketing strategy doesn’t bring profitable results, you want to change it. The same goes for operating practices and production levels. Quantity of output may ebb and flow, but a trend toward decreased production is something to be...
by Jeff Irvine | Apr 14, 2019 | REVIEWS
Bad Reviews Don’t Equal Bad Business If your business has received a bad review, it is important to remember that this is not necessarily a reflection of your business as a whole. All employees, customers and other stakeholders can have a bad day or moment. This...
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